TEORI KOMUNIKASI II: CPM (Communication Privacy Management)


  •  Manusia adalah pembuat keputusan
  • Manusia adalah pembuat dan pengikut peraturan
  • pilihan dan peraturan yang dibuat didasarkan pada pertimbangan akan orang lain dan juga konsep diri
  • Hidup berhubungan dicirikan oleh perubahan
  • Kontradiksi adalah fakta mendasar pada hidup berhubungan
Ada 5 asumsi dasar:

  1. Informasi privat merupakan informasi yang sangat penting diri sendiri
  2. Batasan privat adalah garis yang tidak boleh dilampau dalam pengungkapan privacy (batasan kolektif dan batasan personal)
  3. Kontrol dan pemilikan
  4. Sistem manajemen berdasarkan aturan merupakan sistem untuk memahami keputusan yang dibuat mengenai informasi privat
  5. Dialektika menajemen Privacy - kontradiksi dan oposisi 
CPM takes a dualistic approach
  • Treating privacy and disclosure as independent of one another
  • able to coexist in tandem rather than in the dynamic interplay characteristic of dialectics
Petronio (2002) : balance and equilibrium
Petronio argues that CPM is not focused on balance in the psychological sense.
  • "Instead, (CPM) argues for coordination with others that doesn't advocate an optimum balance between disclosure and privacy.
  • as an alternative, the theory claims there are shifting  forces with a range of privacy and disclosure that people handle by making judgments about the degrees (emphasis in original) of privacy and publicness they wish to experience in any given interaction" (pp. 12-13).
  • Thus, Petronio argues that it is legitimate to call CPM Theory dialectical in nature.
CPM Theory
  1.  Has an internal consistency, it's testable, and it has much promise of utility,
  2. It offers an explanation for the delicate process of coordination disclosing and concealing that people perform continually in their relationships with others.
  3. Further, CPM may provide insights as that process of coordination becomes even more complex.
  4. CPM, is needed to explain those daily intrusions into our lives due to technological advances. As technology move more and more of what we have considered private information into the public realm, we will need to understand the rule-based management system underlying this trend. 

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